what is the Importance of data in an organization ?

The Databases have an extraordinary significance at the individual level, however more if conceivable, at a business level, and are viewed as one of the best commitments that data innovation has given to organizations. Right now, any association deserving at least some respect, anyway little, must have a database, yet to be as viable as it seems to be, it isn't sufficient to have it: you need to know how to oversee them.

If in our organization we don't have a man who is in charge of this work, there is the likelihood of procuring an outer organization that is mindful. 

The fundamental utilities offered by a database to the organization are the accompanying:

•  Group and store all organization information in one place.

•  Facilitate the sharing of information between various individuals from the organization.

•  Avoid excess and enhance the association of the motivation.

•  Make a sufficient discourse with clients.If a Database is properly managed, the organization will obtain different advantages. Increase its effectiveness, there will be jobs that are made faster and more agile due to the simplification of them, we can improve the security of the data we store , and with all these factors, we will maximize the times and therefore, there will be an improvement in the productivity.

These functionalities will provide an added value to the company, since with a correctly formulated database, we will make information and knowledge the greatest assets of the company, we will achieve the maximum performance of the competences of our collaborators, as well as data of our potential customers. Finally, since information is power, the more data we have, the greater the competitiveness of the company.

CRM and Databases

Of course, the Databases are fundamental to establish a CRM (Customer Relationship Manager) strategy suitable for the company. A CRM strategy is to collect as much information as possible about customers to manage these relationships around the data. In this way we will be able to segment the information that is most relevant to each one and optimize some aspects of commercial communication, such as offering more personalized advertising campaigns, offering specific support, and keeping a detailed record of all the documents that we send and receive from that company. . Orders, quotes and the sales process are also automated.

A proper CRM strategy greatly enhances the impact that the company's online marketing will have, since one of the trends that is currently working best is the personalization of the message. By collecting all the data about our clients in our database, one of the sections that we will fill out will be the social networks, which will also help us improve our web communication strategy.

Future trends around Databases

As for the future of Databases, there are two trends that sound very strong among experts in the sector.

In the first place, it is worth referring to its typology, at present. The relational or  SQL databases are the most used, but they have several disadvantages such as being very rigid or preventing a constant growth of the file. For their part, the NoSQL are postulated as an alternative in the immediate future.

However, there are two major drawbacks that make the NoSQL or non-relational databases not move at the pace they should, and both are related to the training of the people who use them.

The first drawback is that many experts are reluctant to use them, many times, because they do not know all the possibilities they offer ; the second (related to the first) is that this type of Databases have a great diversity, and you have to have knowledge about all of them to know which is appropriate for each case (it is essential to have very defined the type of project to which will be associated, the expected amount of users and the technology that will be used for development).

In this aspect, there are defenders and detractors of each type; the defenders of the SQL Databases bet for the structuring that this typology offers, since they consider that the NoSQL lack structure. This belief is false, and is mainly due to misinformation: the NoSQL  do have a defined structure called schema-free, the difference is that it is more flexible than the SQL or relational.

Apart from the evolution of the type of Databases, it is also necessary to take into account the changes in terms of handling them, given the growing importance of mobile devices such as Smartphone’s and tablets in everyday life. The change of devices in which the Databases are handled, will require that in the future the interfaces will be simplified and the use of these systems will be facilitated, which will improve their performance and expand their field of use , for example, in the sector medical or military that require more immediate access.